Happy New Year 2012

 

As the new year fast approaches, even faster if you live in Samoa, I'd like to take this opportunity to wish you all a very Happy New Year 2012.

It has been a tough year for businesses and no doubt 2012 will be just as tough. However there have been many positive stories and plenty of new opportunities for businesses. It is now the survival of the fittest, and to be honest, that is the way it should be.

HP Touchpad Sale

So with the strike of a pen, or a a long winded email from the CEO, the fancy new HP Touchpad was given a death sentence.

Originally marketed  as a competitor to Apple's Ipad, its adoption failed to materialise leaving egg on the face of those within HP who had back it. Then came the extraordinary news that was music to the hears of consumers: the quick fire sale of HP Touchpad 16Gb and HP Touchpad 32gb. Within hours, stock was snapped up by eager bargin hunters who managed to get them at $99 a pop. A fraction of its $599 price tag when launched a couple of weeks earlier. According to sources within the larger retailers in Ireland, queues formed from 6am to try and nab the cut price Touchpad.

For the company, this is definitely not the kind of publicity they want or need, and their share price over the past 24 hours has reflected this.

Website Upgrade

Generally, I've used the blog as an information point and not a sales pitch but I cut a deal with one of my clients, Wiccle, to provide a cheaper licence for those who want to upgrade their website.

Wiccle, for those who have never heard of it, is a Content Management System (CMS) provider. It allows for dynamic, fully functional websites with complete editing facilitates. One of the biggest selling points of Wiccle CMS above anything else is the inbuilt SEO. For those who work in a marketing function, one of the biggest headaches is trying to get your site with top ranking on Google or worse still, trying to explain to a non internet savvy manager, that you cannot simply buy your place on it!

All of the sites using the Wiccle CMS sees a significant jump in ranking and therefore in traffic. The stats speak for themselves. Have a look at  Wiccle Showcase for more details.

For those with a current website with limited functionality, Wiccle will convert your site to their system for only Euro 600 (ex vat).

I cannot praise this software enough, I've used it as a customer and seen the stats (increase in genuine web traffic by 150% in less than a year). I continue to use the CMS for clients.

I'm planning on launching a second identical blog using Wiccle and providing the stats after a 6 month period to prove its power.

For more information or a demo, get in touch with me, blog(at)sixdegrees(dot)ie.

Disclaimer: I've already pointed out above but just to be clear, I do represent Wiccle in a professional capacity. But as with all other clients, I only represent companies I truly believe in and this software is one
has proven results.

Eric Hennelly Flanagan, Six Degrees

Six Degrees is a marketing agency based in Galway, Ireland. It offers a full range of social media and marketing services tailored to suit the requirements of the client. We not only develop strategies to enhance and develop brands, but offer continued support and advice to maintain the momentum of any brand building exercise. Our focus is to deliver the maximum results to each of our clients, with a friendly personal service.

Deal Sites: A great income generator or a race to the bottom?

As recession took hold, a new style of website has emerged for those chasing a bargain. Deal of the Day sites are mushrooming all over, with nearly all big media outlet launching one of their own. For the consumer this means the opportunity to get something at somewhere between 50 and 70% off. But is this good news for the business?