Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

We have moved!

June 20, 2012

Our blog has been moved to our new site..... read all the lastest on Marketing, Social Media and Graphic Design on Six Degrees Blog

Happy New Year 2012

December 30, 2011



As the new year fast approaches, even faster if you live in Samoa, I'd like to take this opportunity to wish you all a very Happy New Year 2012.

It has been a tough year for businesses and no doubt 2012 will be just as tough. However there have been many positive stories and plenty of new opportunities for businesses. It is now the survival of the fittest, and to be honest, that is the way it should be.

Old Advertisements

August 30, 2011



In the words of Moby, We've come along way baby.

But have we?

Advertising has developed at an astonishing rate and of course regulations have tried to keep pace.

Of course we laugh at the silliness and non p.c. manner of these adverts of old but we do need to look at how we advertise today.

While the adverts below may have stereotyped women as simple domestic beings, since then there has been a trend to basically falsify images and create unachievable aims, again targeted towards women.

Even the so called beautiful women of the world are having every flaw air brushed and fixed to provide the perfect canvass on which products can be sold. If the gorgeous elite are not pretty enough to be seen unedited in magazines, then the mere mortals who are being targeted by the advertisers have no chance.

Can a Brand survive negative publicity?

August 5, 2011



Once upon a time, in a dreary public relations department, a stressed out pr assistant muttered the phrase 'there is no such thing as bad publicity' as her fuming boss clutched a typo riddled press release.


Well this is not exactly true, it is actually attributed to the Irish author Brendan Behan, but for the purpose of this article lets stick with my version.