Showing posts with label Negative publicity. Show all posts
Showing posts with label Negative publicity. Show all posts

Facebook Changes

October 4, 2011





So Mr Zuckerberg has changed his social media site, yet again! Annoying? Slightly. But the network needs to continue to evolve for fear it would become stagnant and end up in the dusty vaults of social media history along with Bebo and Myspace.

One of the main concerns of people is of course their privacy, which is completely understandable. Changes to the network ultimately means changes to how information is spread.

Below I've outlined a few simple steps you can take to make your Facebook account more private.

Old Advertisements

August 30, 2011



In the words of Moby, We've come along way baby.

But have we?

Advertising has developed at an astonishing rate and of course regulations have tried to keep pace.

Of course we laugh at the silliness and non p.c. manner of these adverts of old but we do need to look at how we advertise today.

While the adverts below may have stereotyped women as simple domestic beings, since then there has been a trend to basically falsify images and create unachievable aims, again targeted towards women.

Even the so called beautiful women of the world are having every flaw air brushed and fixed to provide the perfect canvass on which products can be sold. If the gorgeous elite are not pretty enough to be seen unedited in magazines, then the mere mortals who are being targeted by the advertisers have no chance.

HP Touchpad Sale

August 24, 2011


So with the strike of a pen, or a a long winded email from the CEO, the fancy new HP Touchpad was given a death sentence.
Originally marketed  as a competitor to Apple's Ipad, its adoption failed to materialise leaving egg on the face of those within HP who had back it. Then came the extraordinary news that was music to the hears of consumers: the quick fire sale of HP Touchpad 16Gb and HP Touchpad 32gb. Within hours, stock was snapped up by eager bargin hunters who managed to get them at $99 a pop. A fraction of its $599 price tag when launched a couple of weeks earlier. According to sources within the larger retailers in Ireland, queues formed from 6am to try and nab the cut price Touchpad.

For the company, this is definitely not the kind of publicity they want or need, and their share price over the past 24 hours has reflected this.

Can a Brand survive negative publicity?

August 5, 2011



Once upon a time, in a dreary public relations department, a stressed out pr assistant muttered the phrase 'there is no such thing as bad publicity' as her fuming boss clutched a typo riddled press release.


Well this is not exactly true, it is actually attributed to the Irish author Brendan Behan, but for the purpose of this article lets stick with my version.