Ireland is Social Media Crazy

July 26, 2011


In the past two weeks a number of reports have been published relating to Ireland's use of social media.

Regus, the managed workspace people, undertook a survey of 17,000 business managers across Europe.
According to the report, nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.


The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.

While these figures are good to see what is important for companies is not just setting up social media channels but to do it effectively and with a pre-defined plan. There are many businesses that have simply gone with the 'We need to get on Facebook' line and rushed into it, without any planning of what exactly they want from it and what the customer will gain from it. Others have signed up for as many social media sites as possible and subsequently left them to sit on the Internet gathering digital dust.

By their very name, Social media is about being social. It is about engaging with your friends, fans, customers etc.

All of the most successful businesses using social media are the ones who have social media plans, engage on a daily basis and provide information which their followers wants. In advising clients on social media and marketing, our first port of call is to develop a social media plan as part of the over all marketing plan.

Email Us to get a copy of our Social Media guidelines for business.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.

The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.
Nearly two-thirds (64%) are now exploiting these channels to build customer loyalty, which places them significantly ahead of the global average of 52%, the US (50%) and all major European economies.
The research also reveals that the last year has seen a rise in Irish companies using social media to win new business. In 2010 Regus found that 40% of Irish firms were successfully winning new customers through the channel; a year later, the proportion has risen four percentage points to 44%. Although this is below the global average of 47%, Irish firms also lead the UK (41%) and the US (43%) in their usage of social media for customer acquisition.